Tag Archive for 'Australia'

My presentation at Kickstart forum

I’m currently at Kickstart forum (along with the Mickster), and I just gave a presentation on DataPortability to a bunch of Aussie journalists. I didn’t write a speech, but I did jot down some points on paper before I spoke, so I thought I might share them here given I had a good response.

My presentation had three aspects: background, explanation, and implications of DataPortability. Below is a summary of what I said

Background

  • Started by a bunch of Australians and a few other people overseas in November 2007 out of a chatroom. We formed a workgroup to explore the concept of social network data portability
  • In January 2008, Robert Scoble had an incident, which directed a lot of attention to us. As a consequence, we’ve seen major companies such as Google, Microsoft, Yahoo, Facebook, Six Apart, LinkedIn, Digg, and a host of others pledge support for the project.
  • We now have over 1000 people contributing, and have the support of a lot of influential people in the industry who want us to succeed.

Explanation

  • The goal is to not invent anything new. Rather, it’s to synthesise existing standards and technologies, into one blueprint - and then we push it out to the world under the DataPortability brand
  • When consumers see the DataPortability brand, they will know it represents certain things - similar to how users recognise the Centrino brand represents Intel, mobility, wireless internet, and a long battary life. The brand is to communicate some fundamental things about a web service, that will allow a user to recognise a supporting site respects it’s users data rights and certain functionality.
  • Analogy of zero-networking: before the zeroconf initiative it was difficult to connect to the internet (wirelessly). Due to the standardisation of policies, we can now connect on the internet wirelessly at the click of a button. The consequence of this is not just a better consumer experience, but the enablement of future opportunities such as what we are seeing with the mobile phone. Likewise, with DataPortability we will be able to connect to new applications and things will just “work” - and it will see new opportunity for us
  • Analogy of the bank: I stated how the attention economy is something we give our attention to ie, we put up with advertising, and in return we get content. And that the currency of the attention economy is data. With DataPortability, we can store our data in a bank, and via “electronic transfer”, we can interact with various services controlling the use of that data in a centralised manner. We update our data at the bank, and it automatically synchronises with the services we use ie, automatically updating your Facebook and MySpace profiles

Implications

  1. Interoperability: When diverse systems and organisations work together. A DataPortability world will allow you to use your data generated from other sites ie, if you buy books on Amazon about penguins, you can get movie recommendations on your pay TV movie catalog for penguins. Things like the ability to log in across the web with one sign-on, creates a self-supporting ecosystem where everyone benefits.
  2. Semantic web: I gave an explanation of the semantic web (which generated a lot of interest afterwards in chats), and then I proceeded to explain that the problem for the semantic web is there hasn’t been this uptake of standards and technologies. I said that when a company adopts the DataPortability blueprint, they will effectively be supporting the semantic web - and hence enabling the next phase of computing history
  3. Data rights: I claimed the DataPortability project is putting data rights in the spotlight, and it’s an issue that has generated interest from other industries like the health and legal sectors, and not just the Internet sector. Things like what is privacy, and what exactly does my “data” mean. DataPortability is creating a discussion on what this actually means
  4. Wikiocracy: I briefly explained how we are doing a social experiment, with a new type of of governance model, which can be regarded as an evolution of the open source model. “Decentralised” and “non-hierarchical”, which with time it will be more evident with what we are trying to do

Something that amused me was in the sessions I had afterwards when the journalists had a one-on-one session with me, one woman asked: “So why are you doing all of this?”. I said it was an amazing opportunity to meet people and build my profile in the tech industry, to which she concluded: “you’re doing this to make history, aren’t you?”.  I smiled :)

Elias Bizannes

The focus of this blog is to discuss my thoughts on the current and future issues that I come across in information, communications and technology - especially in their convergence. 

In my day job at a professional services firm, I deliver value for clients with their financial reporting and climate change issues. I also work on a variety of internal projects that have me contribute to technology thought leadership.

If you are interested in my career history, you can check my profile on LinkedIn.If I have met you in real life, or communicated extensively with you - add me on Facebook.

If you would like to contact me: elias (dot) bizannes (at) gmail (dot) com

Wondering how to pronounce my name?
My first name is pronounced e-lee-a or e-lee-as (not e-lye-as as is common with some people; Greek grammar is the reason I sometimes pronounce my name was a silent S which is the formal and direct version); my surname is pronounced Biz-a-nees (as it’s spelt - but for some reason, some people say biz-zanes)

Disclosures

  • I am on the APML workgroup
  • I helped create and play a lead role in managing the DataPortability project
  • I am on the executive of Project Australia
  • I do not hold financial interests in any company.
  • Should I ever mention a client of mine, I will disclose it in the context being mentioned as I do have to watch what I say about them. However I will not list them here due to confidentiality, as I have access to information which can affect the share market

Service Seeking - new aussie eBay for services

I came across news that a new Aussie start-up, called Service Seeking, are launching today. Below is a summary:

The business is called Service Seeking (www.serviceseeking.com.au ). It’s an online market where people bid to do work for other people.

If you’ve got anything that needs to be done at home or around the office (eg a new website, some brochures or hire your next contractor), don’t waste time with the Yellow Pages. Post your project with Service Seeking.

It’ll cost you nothing, there’s no obligation to hire, providers chase you and bid against each other. Could be worth a try?

If you provide a service, then register. It will give you free access to new job leads. You only pay 5% for work which you win!

I’ve had a quick look of their site, and the interface seems pretty intuitive. They obviously haven’t got any activity yet, but their sample listings give an indication of the type of people they expect to use it: “I’m moving: I need a cleaner“, “Business Cards & Stationary Print” (sic), “Furniture Removal“, “I want to get fit for Summer“, and “Legals for Property Sale“. The fact they are advertising on the domain.com.au network is a good indication thatÂ? they are targeting the housing market.
Similar to eBay’s reputation system there is also a mechanism to rate providors of services. Uniquely, it’s a score out of 100 and it is derived by people assessing them on quality of work, ability to keep to budget, ability to keep to schedule, communication style, and overall professionalism. This scoring system seems to be an important part of their business model, as they repeatedly make the case that its a way of getting business “without wasting time & money on marketing”.

The revenue model appears to be commission: service providers pay a 5% success fee on payments made.

It seems like a good idea. The Australian economy is 80% services, and the marketplace concept seemed to work for thousands of years as a way of commerce - I could certainly see myself using this service. However as a business model based on the network effect, they will thrive or flop depending on how they engage with the masses.

Making it free for the ‘demand side’ (the buyers) - you just place a request and someone approaches you for work - could be extended in a variety of ways and will be a key thing for it to take off. For example, partnership deals with major websites where people can post a request easily. Like any market, the demand side is is crucial - not enough people using it will make this a ghost town.

On the supply side, only charging when a payment is made means this is an outlet for free advertising, and should alone be a good incentive. However as I mention above, the key is engaging with the demand side - which they obvioualy are trying to do with their advertising campaign launching today.

The fact they are targetting the Australian market with a .au domain is both smart and stupid: smart because it plays on a competitive advantage that nationals of a country will use a business that is homegrown; stupid because it limits their business to the small Australian market. Nevertheless, for a small startup struggling for success, focusing on a niche market first is more important than playing for world domination. (And its not like service marketplaces is a totally new thing). But hey, with an Aussie economy worthÂ? in exceed ofÂ? US$700 billion - if they can capture even only one percent of that, then that’s going to be happy days for them.