Tag Archive for 'Travel'

Don’t cry for me, Argentina!

Hola!

Apologies for the lack of activity, as in December I was preparing for an exam, and a day later, I flew to South America for a month - with these last few weeks my freetime has been eaten by creating some order at DataPortability. Despite the fact I knew one month wasn’t enough, and I visited too many countries that the travel was tiring and expensive, it still has been an amazing experience and I figure I might as well share my experience, as this blog did start as a travel blog.

From Tango in Buenos Airies to anaconda hunting in Bolivia, partying in Cuzco to experiencing the misunderstood Columbia - its been an amazing trip, where the people I’ve met on the way have made it just as rewarding as the places I visited. But if you have read my travel writing before, I am not going to bore you with “and then I did this and then I did that and oh my god, we then did that and it was so cool…”. Just some quick observations that may help you see what I saw.

“Self service toilets” - as oppossed to?….

The cities
First stop was Buenos Aires, where I spent close to week doing, um, not quite sure what I did. Buenos Aires is one of the stand out cities in the world, as I was told, but what I wasn’t told was why it’s a stand out city. And the answer is, is because it’s a cultural city. Meaning, there is sweet FA to do there as a tourist. But it’s a funky city to live in: densely urbanised with the town layout following the grid layout that is common across all the Spanish colonial cities, helping structure the urban jungle.

Coming into BA from the airport, I felt like I was driving into Athens: the heat, the run down buildings, and most of all the dirty roads which leave cars with a constant dirt on their sides and belly. Yet that was only the beginning of my comparisons with other cities, as BA’s 48 neighbourhoods each have a unique character and identity - from the slums of La Boca home of the famous Boca Juniors stadium, to the upmarket Riccoletta which had me thinking I was in Greenwich Village New York (the New York you see when watching sitcoms like Friends). Finally, two Melbournians pointed out to me that the city reminds them of Melbourne. One said the harbour is why, whilst my own observation was the grid-like structure of the city found in other great cities like New York, Thessaloniki and Melbourne was more the cause. (Yes, alright, I love the grid layout.)

Bogota (Columbia)

I lost my photos for Argentina so you are going to have to settle with the urban sprawl of Bogota.

The consequence of a grid layout however is a cramped urban look, which I love about in cities, and which is what I believe is a common characteristic of cities with high culture. Whilst Argentina’s population density is 14 inhabitants per square kilometre, the city of Buenos Aires has a population density of over 14,000 inhab./km². With so many people on the one area, no wonder this is a city that radiates culture. It is also no surprise why walking and getting lost in the neighbourhoods is one of the most enjoyable things to do.

Contrast that with La Paz in Bolivia, where I flew to next. Cities of the world tend to be compared to - for example, Buenos Aires, is called the “Paris of the South”, drawing comparison to one of the most beautiful cities I have ever seen. However with La Paz, I believe comparisons do not do it justice: it deserves to be a pin-up city that other cities can be compared to. And so therefore, whenever I say a city is the “La Paz of the …”, take that to mean, that that city is a shit hole that comes close to the biggest shit hole in the world.

Having said that though, I like shit holes. From the airport looking down, the city built on a mountains crest, certainly is spectacular - a geography it shares with Sarajevo, except about 4,000 metres above sea level and without any Serbs snipers. But whatever it is that makes it special, it certainly isn’t the ridiculous car pollution that I can’t help but claim is one of the landmarks of this third world country. I met a couple saying it’s been two weeks and they were still recovering from the altitude sickness which most people tend to get (including me): they didn’t realise those cars with engines from the 1930s probably are the cause. Getting out of the city was better than any pill you could take.

This is typical: the exhaust fumes are ridiculous on some cars

See that exhaust fume? Now times that by about 1000 and you get the idea what La Paz is like

The poverty is astounding, which is evident in the public works (or lack of). But one thing that strikes me, is that it just works. The overflowing markets in the city centre’s streets (I don’t use the word overflow lightly either) and the crazy amount of cars, give a chaotic feel - but like I said, it just works. It’s kind of cool (in the parts that don’t stink at least).

The other major cities I visited where Cusco in Peru, which is a pretty colonial city ruined by American package tourists, although to be fair, I was barely sober so didn’t get to see much as I was partying with some friends. I also went to Bogota in Columbia, a pleasant city, as well as Cali in the south which is one of the largest cities and centre of the cocaine industry. They also claim it is the salsa capital of Columbia (and the world) as well as having the most beautiful women. They do ok on both counts - going to a Salsa club, although expensive for a tourist, is certainly an experience; as for the latter, the reason why the guidebooks claim this as an attraction (other than because there is no much else to do in Cali but party and watch the homeless on crack cocaine) is because when you get a Latin Woman in a skimpy outfit due to the tropical weather (and that’s skimpy for all ages), no doubt men are going to rate this city highly. Sex will always beat high culture!

How to make cocaine stage 2

Coke, anyone?

The people
Argentineans and Columbians are some of the friendliest people I have ever come across. For example, standing on the Buenos Airies metro with my camera out like a stupid tourist - a lady approached me, urging me to hide my camera, due to theft which is so common in the city. (A big bloke from Sao Paolo who has never been robbed in his home city, an unusual occurrence, managed to get rolled here.) Other incidents and just the way people talk to you, is how I am basing my opinion of the friendliness of people. It’s the little things, but it shocked me particularly in Buenos Airies and Bogota as they are a big cities, which typically means everyone is a prick.

Bolivians I would have to say, whilst not exactly the least friendly, I was just shocked at how sloppy they were. The concept of hospitality is all but lost in Bolivia, it’s so ridiculous I couldn’t help but laugh. For example, at a restaurant on the way to Rubbenareque (where I did my Amazon trip), the way the waiter cleaned the food scraps on the table, was by wiping it to the floor, which was then cleaned by the resident dog.

Lake Tititaca

Lake Tititaca - it’s big

Their attitude to the environment is a conservationists nightmare. I remember asking a lady where the bin was for my chips packet which I had finished, and she just pointed on the ground. I was confused, thinking what did she mean by that, and she just laughed and took the packet off me, throwing it to the ground. As you can imagine, our Amazon trip was very scenic later that week - monkeys, dolphins, and floating garbage.

An interesting thing about South America was the policing presence. For example in Bolivia, there seemed to be a military officer or at least a police officer at every store. Columbia’s roads are full of checkpoints, although then again, with a civil war in that country, don’t think I’m complaining. Unfortunately, I’ve lost my pictures of Argentina, but one of the funniest pictures I took was just off the city centre. You had the presidents palace - an ugly pink building, flanked by the Mayor’s building, the Cathedral, and on the same street as the courts and legislature. However directly behind the Presidents house, about 100 metres south-west, is the Ministry of Defence - a towering building many times bigger. Given the history of the region, the fact that there is a much grander defence building watching the presidents house, is not to be lost as a metaphor.

Another thing that shocked me was how much of a presence the indigenous people have. Whilst it would vary across the countries, with Argentina predominantly European and Columbia European and African; Peru and Bolivia were very much dominated by the dark skinned, sometimes Asiatic looking indigenous people, who draw from a variety of ethnic groups, and who all are descendants of sorts of the Incan empire that ruled the continent just before the Spanish. The colourful dresses of the Amyran women in the streets of La Paz is certainly a sight.

The politics
Unlike my previous nine-month trip in Europe, where I thought I was some traveling journalist reporting to the world, I got over I am not writing a guidebook, and realised this was a holiday to fix me up from getting burnt out after two years of fulltime study and work. However despite a monthy of literally switching off, I couldn’t help myself and went into reporter mode, questioning any South American I came across.

World's most dangerous road

Doing our tour along the worlds most dangerous road

The over-arching theme that I took, was that this was a continent with amazing wealth, but overwhelming poverty and terrible government. Poverty is something that stares in your face - and I am told it is even more pronounced in Brazil. Whilst Brazil is the richest country because of its size, Argentina is regarded as the only developed country. Developed in that there is a stable government and economy, with a key difference being they have a vibrant middle class. Every other country, you notice there are the rich - who spend money in clubs like rich westerners - and there are the poor, which at times would distress me.

Our flight from Rubbeneraque to return to La Paz was delayed, which is an interesting example. The problem with Bolivia is that it has no infrastructure: something like 20-30% of the country’s roads are paved (I would love to be a tyre manufacturer there). The regional airports, like this one we were flying out from, was literally a grass field - with customs like some abandoned bus shelter. Actually, the plane couldn’t land due to the rain, and so they transported us to a neighbouring neglected military airport/grassfield about 40 minutes away, because the pilots managed to land it there. However as it rained, we had to wait for the water to drain as the plane couldn’t take off. This experience was an interesting insight into the poverty of Bolivia in particular, as it spurred a long discussion with a Austrian-born pilot now living in Bolivia.

Electrical wires in La Paz, Bolivia

Health and safety is clearly an issue in Bolivia

This man was one of the 70 pilots of the airline company Amaszonas, who was also one of the 23 owners and the National Operations manager of the company. There are four main airlines in Bolivia - three of them have struck an agreement to work together starting March 2008, with AeroSur doing internal flights, Amazonas doing domestic (going forward), and Aerocon doing the regional jobs like our flight today. The fourth airline, is TAM - a military transportation company, and one which our pilot friend claims is the governments attempt to kill local industry. He explain the Left-wing government has got a nationalistic, almost communist, drive. Rather than encouraging local industry, they are competing against it, trying to drive out these business so the government can have a state monopoly.

La Paz, Bolivia

The streets of La Paz - worlds biggest shit-hole

He was moaning how it took 23 minutes to get into radio contact of the guy that was on duty at this neglected airport, which is a lot of burnt fuel and a good example of how there isn’t a supporting infrastructure for business to do things efficiently. On the point of getting the airport paved, which would mean these planes could land in any weather, at 120metres by 60 it would cost 12million USD - a price the industry could not subsidise, and one the government is not willing. And that’s why 37% of the December flights - and December is on the start of rainy season - had been cancelled. Our flight from La Paz got cancelled as we were checking in, which is why we opted for a jeep ride (and that was an experience). If it wasn’t for this landing at the neighbouring airport, and the last minute response from the on-duty airport controller, the flight would have had to have turned back to La Paz. The economic cost of this infrastructure problem, as you can see, is massive.

Talking to this pilot you have to be careful on his views, as he was in the top echelon of society - married to a Channel Nine newsreader with strong connections to politicians, and the owner of an airline - his bashings of the government is a very different perspective of the poor. But as he talked, it made me realise how much of a no hope the Bolivian’s have despite his optimism when President Morales was out. For example, despite rich in natural resources, the government has forbidden foreign corporations from extracting it. Arguably, these corporations abused the country and its population, hence this stance, but as our right wing friend claims, it’s because the government wants to do it itself to capture all the profits. The problem with that approach however, is you need foreign investment to build the infrastructure & transfer expertise that can’t be done by the Bolivians. And so you have this nasty poverty trap - where the government refuses to support foreign investment despite a clear need for it, and investors can’t invest because of the unstable political situation, which on the inside, isn’t really that unstable (according to him), but which to the outside, looks like another South American bananas republic about to collapse again.

With the poor, and this was especially evident in La Paz, you would see women and children sitting by the streets begging for money. However as I was told later by the pilot, you shouldn’t feel sorry for these people because they deliberately do this. He shared a story how he offered a woman a job as a cleaner in his house, but she turned it down, because apparently she would make more money begging. I don’t buy that as an explanation for all the beggers, but certainly an interesting insight.

Bolivian Amazon tour

The resident crocodile on our Amazon tour

And the rest

  • Apparently, Venezuelan military planes fly in Bolivia! Hugo Chavez of Venezuela appears to be developing a confederate of allied nations, that look like another bloc of defiance against North America, taking on the leading role now that Cuba has its aged leader out of action.
  • I lost my ATM card a few days into my trip! I found this out when I had about two dollars on me, and without another credit card, you can pretty much understand the situation I was in…along with my counterfeit money issue in Iran, I think the only travelers worst nightmare I haven’t experienced, is losing my passport! I managed to get an emergency visa sent to my employers Bolivia office, but turns out that didn’t work - so I was reliant on about $2000 in wire transfers from family via the god send Western Union (thank God South America is cheap). Western Union is literally available anywhere - there are branches within post offices in Argentina, chemists in Peru, as well as banks and their own banks. At a $70 transfer fee, this is one of the travellers best resources when they are in trouble. On the flip side, I HATE YOU ST GEORGE BANK. It took me 20 minutes to try and call an after hours emergency number, and I ended up having to get my folks at home to call directory assistance, because their website is full of marketing crap. Don’t get me started on the rest.
  • I did a three day Amazon tour on the pampas, and I feel like I need to share my research with the other poor travellers trying to prepare.
    • Bolivia has apparently the cheapest Amazon tours with the most to see. All the tour agencies pretty much have cabins off the same river, and cost the same. Indigena has the cheapest; Inca tours the most expensive with mine middle of the range (Fluvial tours) - and for the same product
    • Flights to Rubbenareque can get cancelled at the last minute, which is the best way to travel and takes an hour (about 70USD); a 4×4 “jeep” takes 12 hours (about 55USD if you can get five people to share the ride); and the bus 20 hours (something like 10USD). Although the bus is cheaper - I’ve seen and heard from others why you shouldn’t; the jeep is a good experience to see the countryside but the bumpy roads can get very tiring, and make sure you leave early in the morning, because our driver post 12am starting getting very tired and was just trying to get there ASAP - which made the ride even more uncomfortable (at around 3 am, I felt he was purposely trying to hit the holes in the road, to keep himself awake!). The entire road to Rubbenareque can best be described as a wide goat track alongside a mountain cliff that drops 100 metres at times. The fact you have industrial trucks and buses traveling on a road that a car barely fits on, adds to the problem - if you are on the bus, to make way for other cars, there is a constant reversing and adjusting ON CLIFFS!! So that’s the reason the bus takes so much longer, and passengers fear for their lives. Actually, just ahead of us we witnessed a truck that fell off the road and crashed to the bottom - accidents are common.
    • As for contacting tour agencies, they all have websites that suck - it’s best to just turn up to La Paz or Rubbenareque and book there - they have tours running every day (we had one over Christmas).
      • The details for Indigena tours in La Paz, which you won’t find anywhere on the net, is the following:

      SAGARNAGA STREET (which is on the main tourist street filled with tours, at the very top of the road) NEAR TO ILLAMPU STREET Nº 380 PHONE NUMBER 2110749. E-mail is indigenabolivia at hotmail dot com

      • They are the best because they are the cheapest, and the lady in La Paz is very helpful

And that’s all! Plenty more to say, but message me if I can help anyone trying to plan a trip; as for the wisdom I have acquired, lets do that over a beer :)

Bolivian Amazon tour

Understand your content

I picked up a book my parents used on their recent trip to Greece, which was a guidebook of the Peloponnese. Flicking through this paper book reminded me of my thoughts of how the content business is so rife with piracy. Especially with an online world now, people can copy content - images, text, audio - and mash it up into their own creation. It seems crazy but why do people enter a business like that?

The Information Sector is not only a big money maker, but very unique as well. Yes, it can be copied and ripped off - unlike a barbie doll where its form can’t really be manipulated into a new product. However different from selling barbies, is that information products do things that are very unique in this world and extremely powerful. In my view there are four types of information product, which can be explained under the categories of data or culture.

Data

New data
A friend and aspiring politician, once said to me that “information is the currency of politics”. Reuters, the famed news organisation that supplies breaking news to media outfits across the world - derives 90% of its revenue from selling up-to-the-minute financial information to stockbrokers and the like who profit on getting information before others. New information, like what the weather will be tomorrow, loses value with time (no many care what the weather was eight days ago). But people are willing to pay a price, and a big one, to get access to this breaking news because it can help make decisions.

Old data
On the flip side, old information can be very valuable because of the ability to conduct research and analysis. Search engines effectively fit into this segment of the information economy, because they can query past news and knowledge to produce answers. Extending the weather example, being about to find out that data eight days ago along with the weather exactly one, five and ten years ago - can help you identify trends that, for example, validates the global warming theory.

Culture

Analysis
The third category of information products, I call them simply analysis because what they are is unique insight into things. We all have access to the same news for example, but it takes a smart thinker to create a prediction, by pulling the pieces together and creating new value from them. Analytical content usually gets plagiarised by students writing essays, but its also the stuff that shapes peoples perceptions in world-changing ways.

Entertainment
One of the most powerful uses of content is the way it can impact people - entertainment type content is the stuff that generates emotion in people. Emotions are a key human trait that you should keep in mind in any decision - no matter how logical someone is, the emotional self can overtake. A documentary that portrays an issue negatively, and that can generate an angry response in a person, is the stuff that can topple governments and corporations.

Not all information is equal
If you are a content creator, you need to accept that other people can copy your creation. The key is to understand what type of content you are creating, and develop a content strategy that exploits its unique characteristics.

Information products need different strategies in order to effectively monetise them. Below is a brief discussion which extends on the above to help you understand.
New data
With this type of content, the value is in the time; the quicker that information can be accessed, the more useful it is. News items (like current affairs) fit into this category. As a news consumer, I don’t care how I get my news, but I care about how quickly I can get it. It’s for this reason I no longer read newspapers, yet through various technologies like RSS and my mobile phone, that I probably consume more news than ever before.

You should sell this data based on access - the more you pay, the quicker the access. Likewise, the ability to enable multiple outputs is key - you need to be able to deliver your content to as many different places as possible: SMS, email, RSS etc. You should not discriminate on the output; the value is on the time.

If you create news breaks, why are you wasting your time on who can access that information, because of the threat that someone can copy it? If the value is in the time, who cares who copies it because by the time they republish it, its already lost value. A flash driven site like the Australian Financial Review is an example of a management that doesn’t realise this.

Old data
A recent example of action in this space is the New York Times who have recently removed their paid subscription wall, which was previously only available via subscription but now can be accessed by anyone for free. This is a smart business move, because if you are selling archived content, you will make more money by having more people know what exists. A paid wall limits people using it which decreases the opportunity for consumption: you a relying on a brand only to create demand. If you are website with a lot of historical content - restricting access is stupid because you are effectively asking people to pay for access to something that they have no idea what value it holds for them. It’s a bit like traveling - if you’ve never been overseas, you don’t know what you are missing out on. Give people a taste of the travel bug, and they will never be able to sit still.

Unlike new data where the value is based on time, old data finds value on accessibility. People will place value on things like search, and the ability to find relevant content through the mountains of content available. Here the multitude of outputs doesn’t matter, because researchers have all the time in the world. What matters is a good interface, and powerful tools to mine the data: the value is on being to find information. You shouldn’t charge people on access to the content; where you will make money is on the tools to mine the data.

Analysis
This type of content is difficult to create, but easily ripped off by other people - just think of how rife plagiarism is with schools and universities, where the latter treats plagiarism as a crime just short of murder. You can distinguish this type of content as it demonstrates the ability to offer content that is was produced from a common set on inputs that anyone could access, and creating a viewpoint that only a certain type of person could create. The value is on the unique insight.

Despite the higher intlellect to product, it unfortunately is content that is harder to capitalise on. A lot of technology blogs feel the pressure of moving into a more news style than analytical service because news is what gets eyeballs. If you are a blogger looking to make money - the new data approach above should be your strategy. But if you are a blogger trying to build your brand - do analysis. The consequence with analysis is that its harder to do, so you shouldn’t feel pressured to produce more content. I’ve noticed a trend for example, that if I post more blog postings, I will get more traffic. But on the same token, more postings puts more pressure on me, which means less quality content. Understand that the value of analysis isn’t dependent on time. Or better said, the value of analysis is not how quickly it gets pumped out and realised, but how thoroughly it gets incubated as an idea and later communicated.

The value for analysis is clarity and ability to offer new thoughts. To look at the relationship with advertising models, new data like news (discussed above) typically gets higher viewers - which works for the pageview model (the more people refreshing, the more CPMs). Analysis, on the other hand, works with the time spent model. Take advantage of the engagement you have with those types of readers, because you are cultivating a community of smart people - there can be a lot more loyalty with that type of readership.

Entertainment
My sister downloads the Chaser’s War on Everything as a podcast. She first came across them on the radio, but she now downloads the podcasts religiously. Even though I knew about the Chaser’s efforts for years in their various products, I didn’t realise they were still around. If the last few weeks, I have been noticing my friends bring up the shows they are doing. The value in this content was the ability to make people laugh, due to their unique stunts. Their brand is built because of word of mouth recommendations.

Like analysis, entertainment can be a very hard thing to generate because it relies on unique thinking. With a strong brand, people will pay for access to that content. Although it may seem that the viral spreading of funny content for free is a nightmare for a content producer trying to collect royalties, it’s actually a good thing because it entrenches the brand: more people will find out about it. The nature of entertainment, like analysis, is that it is difficult to do repeatedly. Sure people can copy your individual tricks - but they can only do so after the fact. They can’t pre-anticipate the next thing you will do; because unlike breaking news which is on how quickly you can pump out content, entertainment content requires a unique creative process to produce it.

The key with entertainment content, is to build a relationship with an audience and to sustain it. Create a predictable flow of content. Encourage people copying it, because all it does it get more people wanting to see what you come up with next. If it wasn’t for Stephen Colbert’s clips on Youtube, I would never have realised his brilliance. Not knowing he existed, means a DVD set of his shows means nothing to me (but which holds a lot of value now). The value of entertainment is to generate emotions in people repeatedly. Emotions are a powerful influence on human behaviour - master that and you can be dangerous!

Concluding thoughts
This posting only touches on the issues, but what I suggest is that creators of content need to look at what type of content they are producing, for them to exploit its unique aspects. Content represents human ideas, and content isn’t distiguished by a physical form. The theft of your content should be a given and can actually help you. Depending on what that content is, there may be natural safeguards that make it irrelevant (ie, the time value of news).

5 observations of how social networking (online) has changed social networking (offline)

Just then, I had an image get shattered. A well respected blogger, whose online persona had me think they were a very cool person offline, is infact, a fat geek with an annoying voice. I can pretty much cross off the list that he can relate to experiences of how Facebook is mentioned in trendy nightclubs on the dancefloor.

Another thing I have noticed: all the major commentators & players of the Internet economy, are usually married, in their 30s or 40s, and almost all come from an IT background.

Don’t get me wrong - the industry has a lot of people that are a goldmine with what they say. They challenge my thinking, and they are genuinely intelligent. But although they are users of web services like Facebook or MySpace - just like the rest of society - they are people experiencing these technologies in the bubble of the technology community. Their view of the world, is not aligned with what’s actually happening in the mainstream. No surprises there - they are the early adopters, the innovators and the pioneers. It’s funny however, that comparable to other services (like Twitter) the adoption amongst the tech community for Facebook has been slow: it was only when the developer network launched that it started getting the attention.

What I want to highlight is that most commentators have no way in the world of understanding the social impact of these technologies in the demograghic where the growth occurs. We all know for example, Facebook is exploding with users - but do we know why it’s exploding? A married man in his 40s with a degree in computer science, isn’t going to be able to answer that, because most of the growth comes from single 20 year olds with an history major.

So what I am about to recount is my personal experience. I am not dressing it up as a thought-piece; I am just purely sharing how I have seen the world take to social networking sites and how it has transformed the lives of my own and the people around me. I’m 23 years old, the people in my life generally fall into the computer clueless category, and I have about 500 Facebook friends that I know through school, university, work, or just life (about ten are in the tech industry).

1) Social networking sites as a pre-screening tool
Observation: I randomly was approached by a chick one night and during the course of our conversation she insisted I knew a certain person. Ten minutes, and 20 more “I swear…you know xxx” - I finally realised she was right and that I did know that person. For her to be so persistent in her claim, she had to be sure of herself. But how can someone be sure of themselves with that piece of information, when I had only met her 30 seconds earlier?

I then realised this chick had already seen me before - via facebook. I know this is the case, because I myself have wandered on a persons profile and realised we have a lot of mutual friends. In those times I would note it is bound to happen that I would meet them.

Implication: People are meeting people and know who they are before they even talk. They say most couples meet through friends. Well now you can explore your friends’s friends - and then start hanging around that friend when you know they know someone you like!

2) Social networking sites getting you more dates
Observation: I met a chick and had a lengthy chat with her, and although she was nice, I left that party thinking I would probably never see her again as I didn’t give out any contact details. That next day, she added me as a friend on Facebook. In another scenario, there was a girl I met from a long time ago and I hadn’t seen her since. We randomly found each other on Facebook, and I’ve actually got to know the girl - picking up from where we left off.

Implication: Social networking sites help you further pursue someone, even though you didn’t get their number. In fact, it’s a lot less akward. Facebook has become a aprt of the courtship process - flirtation is a big aspect of the sites activity.

3) Social networking sites helping me decide
Observation: There was a big party, but I wasn’t sure if I would go because I didn’t know who would go with me. I looked at the event RSVP, and I to my surprise found out a whole stack of people I knew were going.

Implication: Facebook added valuable information that helped me decide. Not knowing what people were going, I probably wouldn’t have gone. Think about this on another level: imagine you were were interested in buying a camera, and you had access to the camera makes of your friends (because the digital photos they upload contain the camera model - as seen with Flickr). Knowing what your friends buy is a great piece of advice on what you want to buy.

4) Social networking sites increasing my understanding of people I know
Observation: I found out when a friend added me on myspace, that she was bisexual - something I never would have realised. Being bi is no big deal - but it’s information that people don’t usually give up about themselves. Likewise, I have since found out about people I went to school with are now gay. Again - no big deal - but discreet information like that increases your depth of understanding about someone (ie, not making gay jokes around them). I know what courses my contacts have studied since I last saw them, and what they are doing with their lives. I also know of someone that will be at one of my travel destinations when I go on holiday.

Implication: You are in the loop about the lives of everyone you’ve met. It’s nothing bad, because these people control what you can see, but it’s great because there are things you know, things you know you don’t know, but now you can find out things you didn’t know that you didn’t know.

5) Social networking sites as a shared calendar
Observation: My little sister is currently going through 21st season - back to back parties of her friends. One of the gripes of 21sts when organising them, is overlap with other peoples. Not only that - but also the physical process of contacting people and getting them to actually RSVP - it’s a pain. However unlike my 21st season experience from a few years ago, my sister has none of these issues. This is because Facebook is like one big shared calender. Another example is how I send my congratulations to birthday friends a lot more than I have in the past because I actually know its their birthday- due to fact our calendars are effectively pooled as a shared calendar.

Implication: Facebook has become an indispensable tool to peoples social lives.

6) Bonus observation - explaining the viral adoption of Facebook
I have a few friends that don’t have Facebook. You can almost count them on the one hand. And when you bring it up, they explode with a “I’m sick of Facebook!” and usually get defensive because so many people hassle them. In most cases, they make an admission that one day, they will join. The lesson here is that Facebook is growing because of peer pressure. The more people in someone’s network, the more valuable facebook becomes to them. When they say 40 million users, it’s actually 40 million sales people.

God bless the network effect.